Featuring the works and commentary of Andrew Bruss

Sunday, February 12, 2012

Bon Iver Wins Awards He Doesn’t Want!

It's going to be a while before a guy like this wins another Grammy

When I first met Bon Iver’s Justin Vernon on Cape Cod a few years back, he was just breaking out on the national scale and was doing his best to avoid the spotlight that comes with that kind of success.

While Vernon’s genuine modesty has remained in place, his stature as a recording artist has skyrocketed in the past year following the release of his sophomore self-titled release. Unfortunately his ability to remain anonymous behind his music is a thing of the past.

The Grammys tend to award artists who play by industry rules, and even though Bon Iver refused to perform at this years ceremony, the group still won the Best New Artist award. I never have, and still don’t place much stock in these types of award shows, but to celebrate the fact that both shallow record executives, ringtone producers like Will.i.am. and Vernon's talented peers consider Bon Iver to be the cream of the crop, I’ve linked all you Andrewbruss.com readers to my feature interview with Mr. Vernon from before most of you had heard of him.

I never thought he’d win a Grammy and I couldn’t be more pleased to be wrong.